Hey! My name is Niall Anthony, I'm one of the Directors and Founder of 6IX Media Group. We are actually based in Downtown Toronto, Canada.
So at our core, 6IX is a full-service Marketing Agency. We offer (almost) the same services as pretty much every other Marketing Agency out there, they are a Dime-a-Dozen to be honest!
While growing we knew we had to have a unique identifier if we were going to hit the 7-figure target we had set, something that set us apart from everyone else. So we thought a little bit outside the box.
While everyone was coming in with the standard offer of Paid Ads, SEO or PPC, we started to come in from left-field with a COMPLETE NO-BRAINER OFFER. It literally cut our prospects initial and monthly investment in half, yet our fees didn't change...
By constructing this offer and service, deals started to close rapidly. The unique service we offered performed so well, we were positioned to cross-sell Paid Ads to each Client and DOUBLE OUR RETAINER, because we had such a GREAT RELATIONSHIP with our Client.
Introducing a new service sounded like hard work, but we systemized the entire process from the outset and still managed to (pretty easily) maintain HUGE profit margins. To be honest, the margins could be over 80%, we just pay our staff above market rate!